WU Marketing Master Association






Alumni & Alumnae


Corporate Partners

WU Marketing Master Association

The WU Marketing Master Association was first established in 2012, as a group of MSc Marketing students at WU Vienna University of Economics and Business got together and created a club to connect students with each other and also with professors and companies. 

Throughout the years this vision has been handed from cohort to cohort and in 2021 the club has evolved into WUMA. We are passionate, creative and ambitious and our aim is to foster a flourishing networking culture for current students, alumnae/alumni, corporate partners and other marketing motivated clubs around the world. 

We are today’s students and tomorrow’s marketeers.

We are WUMA!

The MSc Marketing is a highly distinguished and top-ranked master’s program at WU Vienna University of Economics and Business.  It is a two-year full time program that equips its students with the analytical and creative skills that are necessary to develop innovative marketing concepts and relevant business solutions. Find out more on the official MSc Marketing website.


WUMA is the official student association of the MSc Marketing program at WU Vienna University of Economics and Business, run BY students FOR students. Every MSc Marketing student is automatically part of WUMA and is encouraged to join the adventure and become actively engaged in our vibrant community by becoming a core member or even applying for a department head or president position. WUMA acts through three departments: alumni & partners, social events and communications. You can read more about each department under TEAM.